![]() ![]() The shows, which lasted for 23 years, were considered the Super Bowl of fashion. Its carefully chosen models, the so-called angels, represented a beauty standard unattainable to most women, and they paraded the runway in glittering wings and minuscule diamond-cut lingerie. Gone are the golden days when the world stood still to watch the brand’s annual show. store locations would be closing, after the company announced closing 250 stores in 2020.For the lingerie brand Victoria’s Secret, once the head of an empire, the past decade has been turbulent. In February, L Brands announced 30 to 50 U.S. More changes are expected to come to Victoria's Secret as parent company L Brands announced plans for the brand to be a standalone public company in August. Keep on keepin’ on until we all LOSE COUNT of how many are breaking through behind you."īella Hadid says she 'never felt powerful' modeling lingerie for Victoria's Secret "To the new collective of badass ROLE models, I may have cracked that door open, but y’all are charging through. Though she retired from the runway 16 years ago, she said she is proud to witness "a beauty revolution." But after a first, must come a flow of more. The first Black VS model to do so many other groundbreaking things with the brand - as well as other brands. ![]() The first Black Victoria’s Secret Cover model. "Within a 10 year span starting in 1995, I was the first model ever. But first is necessary. First is crucial so that a door can be opened for others to fit through," she wrote alongside a photo of her on the runway. Tyra Banks, the first Black Victoria's Secret cover model, also praised the rebranding decision in a heartwarming Instagram post on Thursday. "So often I felt myself on the outside looking in with brands in the beauty and fashion industry and I'm thrilled to be creating a space that sees the true spectrum of ALL women," Rapinoe said in the Wednesday announcement. Having athletes like Rapinoe represent the brand could be the first step to a changing Victoria's Secret image. View Gallery: Victoria's Secret: Priyanka Chopra Jonas, Megan Rapinoe join rebrand "I am most excited for new customers and for those who have always been a customer of Victoria's Secret, to feel represented and like they belong," Chopra said in the release. Priyanka Chopra at home: Quarantine with Nick Jonas and chasing 'The White Tiger' " White Tiger" actress Chopra said she remembers being gifted her first item from Victoria's Secret when she was 16. Victoria's Secret created the partnership to "build new, deeper relationships with all women" by creating "revolutionary" lingerie collections, "inspiring" content, and bring awareness for causes that support women, according to a press release about the changes. ![]() The intimate-clothing retailer, known for using models called "Angels" to represent collections and walk in the annual Victoria's Secret Fashion Show, announced a rebrand with a new campaign Wednesday recruiting a group of diverse women as the brand's new representatives.Īmong the first seven women selected to join the "VS Collective" are professional soccer star Megan Rapinoe, actress Priyanka Chopra Jonas and LGBTQ model and activist Valentina Sampaio, the first transgender model to be featured in the Sports Illustrated Swimsuit Issue. Victoria's Secret is saying goodbye to its Angels and hello to athletes, activists and actors as the lingerie brand's new spokespeople. Watch Video: Rebranding: Victoria's Secret says goodbye to its Angels ![]()
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